MTL 59550 Pepsi reefer , is this anything ...

[up1950s]

You should probably give it Pepsi reporting marks of some kind because billboard advertising on reefers was outlawed.

I didn't know that . PCEX it will continue to be then . Thanks .
http://www.modelrailroadmanager.com/Tom's_2nd_Railroad/Keystone_MRRM_files/AAR_ReportingMarks.pdf

[peteski]

You should probably give it Pepsi reporting marks of some kind because billboard advertising on reefers was outlawed.

The original reporting marks are PCEX  (PC as in Pepsi Cola). 

[up1950s]

Yeah , but after repainting re-lettering is needed . If URTX are forbidden to billboard , then I guess the OEM foobie might as well be used . Though a foobie , it is as logical as can be . Or did Pepsi really use that , but on some other rolling stock ?

[peteski]

Yeah , but after repainting re-lettering is needed . If URTX are forbidden to billboard , then I guess the OEM foobie might as well be used . Though a foobie , it is as logical as can be . Or did Pepsi really use that , but on some other rolling stock ?

I highly doubt it but I haven't done any research on this. I suspect that PCEX was invented by someone at Micro Trains.  I'm amazed how much research is going into a foob.   

[nkalanaga]

URTX is/was a leasing company, and several roads, including the Milwaukee, had URTX-initialed cars with their heralds.  Would it be illegal for Pepsi to have a billboard scheme on a car they leased from URTX?

[LN2800]

I highly doubt it but I haven't done any research on this. I suspect that PCEX was invented by someone at Micro Trains.  I'm amazed how much research is going into a foob.   

PCEX is a real rep. mark, now owned by GE Rail, it seems: http://www.pwrr.org/rrm/rrmp.html

According to this, it previously was registered to Petromax Chemical for a short time: http://www.nakina.net/other/report/reportp.html

As far as the 1973 logo, I remember seeing that a lot in the mid 1980's. 

I really like the yellow repaint, but the main question is, are the doors correct?? 

[nkalanaga]

Some digging seems to suggest that billboard lettering wasn't outlawed on cars owned by a particular company and used for the company's products, but only for common carrier cars.  The main reason for the ban was objections from shippers to finding that their products were being hauled in a car advertising a competitor.

So, if this is a URTX reefer in general service, leased to a railroad, or operated by URTX itself, it cannot have the Pepsi image.  If its leased by Pepsi, and used only in Pepsi service, they can paint it anyway they like.

[peteski]

As far as the 1973 logo, I remember seeing that a lot in the mid 1980's. 

The logo is correct, just the font (in that particular example) used for the word "PEPSI" is wrong.  That logo stuck around for quite along time (AFAIK, til 1987).  It even returned recently, since they released the "Pepsi throwback" line.  It uses the proper font.

[Dave Schneider]

Some digging seems to suggest that billboard lettering wasn't outlawed on cars owned by a particular company and used for the company's products, but only for common carrier cars. 

Exactly. They only painted one like this as it was determined that it was too great a temptation for thieves. To further confuse things, the DSDX marks were for Dairy Shippers Despatch Company, although this predates this 1963 Schlitz scheme by several decades.



Best wishes, Dave

[LN2800]

The logo is correct, just the font (in that particular example) used for the word "PEPSI" is wrong.  That logo stuck around for quite along time (AFAIK, til 1987).  It even returned recently, since they released the "Pepsi throwback" line.  It uses the proper font.

Here's the one I had in mind. Seems to be a mid-80's to 1991 thing, completely omitted from the timeline posted earlier:     

 

The "1973" logo on the timeline appears to have the colors of the '73, and the lettering of the late-80's version. Weird.

I only waste money on Pepsi product when forced to. Which essentially means when eating at pretty much any of the better fast food outlets. 

[Chris333]

I like Coke better 

[peteski]

Here's the one I had in mind. Seems to be a mid-80's to 1991 thing, completely omitted from the timeline posted earlier:     

 

The "1973" logo on the timeline appears to have the colors of the '73, and the lettering of the late-80's version. Weird.

I only waste money on Pepsi product when forced to. Which essentially means when eating at pretty much any of the better fast food outlets. 

Hmmm... but that is not a real Pepsi can - it is some sort of knickknack (possibly a radio?).  Could that logo be a foob?  I really didn't think that this type of PEPSI font was used in the 80s.  But you know what, I think that we have ventured OT far enough.  Whatever it is, I'm at peace with it.  Thanks for this interesting info.   Now let's go back to foobie Pepsi reefers. 

[LN2800]

Hmmm... but that is not a real Pepsi can - it is some sort of knickknack (possibly a radio?).  Could that logo be a foob?  I really didn't think that this type of PEPSI font was used in the 80s. 

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The diet version, but still.

While we are attempting to get back on topic, has anybody made roll-up door beverage trailers in N?

[DKS]

Here's a little more detailed look at that 70s-80s era logo issue:



Source: http://www.famouslogos.us/pepsi-logo/

While we are attempting to get back on topic, has anybody made roll-up door beverage trailers in N?

It's on my list...

[Dave Schneider]

While we are attempting to get back on topic, has anybody made roll-up door beverage trailers in N?

Will Models on eBay makes a trailer in N scale.

Best wishes, Dave