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Did I make this all up in my head?
There is nothing that says the LHS has to honor the Walthers sale. Basically some honor it, others don't or won't. They do it to liquidate their stocks on hand to make room for either the same item at a higher retail, or new items altogether.
No you did not Jason and I cannot uynderstand why so many shops don't take adavantage of this. Basically Walthers does protect dealer margins even at the sale price. If a dealer signs up for the program and has the sale catalogs in their shop, they are exopected to honor the prices in the flyer. But any dealer can get the prices. For those that use the Walthers Express ordering program, they don;t see the reduced margins when they order thru the system, but it is reflected on the invoice. The people checking in the orders at our shop check it and it's rare that Walthers makes a mistake. If we already have the itiem in stock, we will still honor the WallyWorld price, but then re-order for stock at the reduced wholesale price. Some are too stupid or lazy to know how it works and some will take advantage of it to order items they can sell and make more margin by selling at their normal prices. Some also just don't realize any possible potential to build sales.
Walther's has sales all the time . For a LHS to keep up would be time consuming , and time sensitive . Would Walther's sell a LHS items at a further reduced price than normal ? I don't think that would happen . The LHS bought items a a pre sale given wholesale price , and expects to make a percentage or price above that bought cost . Walther's has the Terminal Hobby Shop and I think thats where the shelves are being bled by the sale . Any LHS can do the same on their own for the same reasons .
Well I just got off the phone with Walthers and they tell me basically that there is no reason my local shop can't honor the sale prices. From what a understood, when they order the item(s) from Walthers, the price they pay will be reduced so they still make a margin. Obvious, for sure, but why would this shop not know any of this? Oh, well. I guess I get to go over tomorrow and look like the a$$hole who knows how to run their business better than they do(wouldn't be the first time)
That's a pretty good policy. Too bad other stores can't or won't follow this.