What is clear to me is Micro-Trains needs to re-think how they market new releases. The marketing message here is beyond bad.
That said, if RBBB back in the day put billboards on ordinary cars to advertise the circus, this is an excellent prelude to a real circus train. So if we assume this is in-addition-to and has some basis in reality then it's pretty cool.
I wish I knew though. Nothing frustrates me more than the fact that the companies do all the research on these things and come up with a plan, and then seem to communicate the details somewhere between not at all and in the worst way possible.