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Different business models. You think LL was making any money selling them for $20???
With a sticker shock price compared to the originals. I think I bought all my Life Like ones (DC only) for $20 bucks.
And there's a reason Life-Like is out of the business.And sure, some of the tooling costs were incurred way back when, but the paint design, assembly, shipping and customer service on this run are all being done in 2026 dollars.
Waiting for this paint scheme:
But I'll warn you, the Atlas F89J's are the ONLY piggyback I had to condemn out of service because of epidemic stringlining on 15" radius curves. The couplers are too short, pockets too restricting, and the mounts too far out from the bolster, and physics are not your friend. BLMI, TrainWorx, N Scale Kits, and MT piggyback flatcars work just fine.
I know I got an Atlas when they came out, but I'm not sure 'which car' this is in terms of tooling. This was the Atlas - look at the short coupler shankhttps://www.spookshow.net/freight/atlas89flat.htmlThis was the Atlas/BLMA - note the long coupler shankhttps://www.spookshow.net/freight/blmaf89flat.htmlFrom their artwork I'm not entirely sure which car we are talking about here. If it is the BLMA tooling, that has worked fine.
Seeing the trend of wired trucks in the more recent Atlas sound-decoder-equipped models using revised chassis, there could be a possibility you might get your wish.
I think the vendors may have been clearing them out. LL made a gazillion of them, so their unit cost was low, and the mechanism was not DCC ready, or friendly.
Life-Like SW locos didn't come out til at least 10 years later. Actually Spookshow mentions 1997 and $65.
Adjusted for inflation, the 2026 MSRP should be about double that 1997 price, yet the new Atlas price is almost triple.