0 Members and 1 Guest are viewing this topic.
Atlas Winter 2025 news on uTube />
Do people actually watch these videos? Do companies think we have 50 minutes to be bored to tears listening to rizzless guys spend most of that time talking about products we could not care less about? Just give me a freaking PDF, or a hot blonde reading the script. Feel the same way about Netflix and Prime Video chopping the text summaries of movies/shows off and defaulting to a video "trailer" style tease. Let me read it please. I'll be done skimming and have my info and a decision before the talking heads are done introducing themselves.
Why does the U30C stick in my mind as being a "first"? (I'm not an expert on Kato history but I remember this being notable in N-Scale Magazine for some reason...)
It's funny, I have some really OLD MT's, body mounts, and it's stunned me how the MT couplers have grown dimensionally from the originals. The old ones are more like the Z's.
In this case, I hope Atlas retires the dimensionally challenged MTL 60' "hi Cubes" referenced in my signature.
Do people actually watch these videos?
I don't normally, but I they were really going overboard announcing the live stream so I thought "meh, maybe they'll chat about the MTL thing".Maybe they did eventually, but that stream was hard to watch and I decided to punt on 1st down. Full of misinformation about the products, a bunch of fake excitement over every stupid little thing, and half the time the slide deck didn't match up with what they were talking about. Contrast to Athearn which does a decent job with theirs, (granted maybe not streams but just product announcement videos) and a few others too...mostly good but this was opposite of that.I realize that video production isn't their day job, so I'll grant some grace. But at least prepare *a little bit* please.
Atlas/Micro-Trains Sale ExplanationWe know the past week has brought a lot of emotion for the Micro-Trains team and for many long-time hobbyists who care deeply about the brand.A little context may be helpful. Micro-Trains had been exploring a sale for several years as the owners prepared for retirement. Employee decisions made in recent weeks were handled by Micro-Trains itself, before the Atlas acquisition took effect. Those changes were not directed, initiated, or influenced by Atlas. Atlas' only role was expressing interest in interviewing Micro-Trains employees for potential job opportunities.Our role now is clear: preserve the Micro-Trains product line, protect its legacy, and build a strong future for the brand. We have already begun meeting with former Micro-Trains employees and hope to bring talented people onto the new "Micro-Trains by Atlas" team.On a question we’ve seen come up often:None of the U.S.-based tooling is being moved to China.Micro-Trains had some limited production in China in recent years using the same factories Atlas uses today, but all U.S.-based tooling remains stateside at the moment. As part of the long-term production plan, molds will currently be transferred to trusted suppliers in Vietnam, where quality, cost stability, and production capacity are strongest. After careful review, this is the best path to ensure Micro-Trains continues into 2026 and well beyond. Without this step, the brand’s future would have been uncertain at best.At the same time, all drawings, computer files, research, archival materials, and selected equipment are being relocated to Atlas in Hillside, New Jersey, where research and development, engineering, logistics and overall product management will continue. We are also evaluating which aspects of production and assembly may continue in the United States as we balance quality, cost, and long-term sustainability.Our goal is simple: ensure Micro-Trains not only survives, but thrives for the next generation of modelers."Happy Thanksgiving to All,Atlas Model Railroad Co. Inc.
New statement from Atlas on their Facebook.