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Which you can do when quality decals are available.
Look at most of the n scale set ups and train shows and a lot of them are running big modern era trains. Look at a lot of HomeShops HO offerings. What are they ? Big, modern era equipment. I'd say a very poor business decision to run 40' boxcars as their first N scale offering. It's like Rapido saying n scale doesnt sell when they get poor numbers from barrel ore cars, Canadian passenger sets and 17 versions of Santa fe reefers.
A Gorre & Dephetid box car waits to be picked up in Columbus, MT on my friend's layout during last night's ops session.
How many of us have railroads with their own identity? The Super Famous model railroads seem to date back to when magazines effectively promoted them. And N scale didn't have the same respect. One of the first to get it was the Reid Brothers' Cumberland Valley. While their identify was of the real railroads in the area, Fox Valley did do a car at one point lettered for the "Cumberland Valley System".
That reminds me, I haven't really followed Model Railroader magazine much in years but it doesn't seem like they have a current "anointed one" these days. Seriously though, it seems like the magazines are no longer really the kingmakers and trendsetters they used to be in the hobby, and the real waves are being made on either podcasts or videos on social media. I think that's where the next superstar model railroader is gonna come from and it ain't gonna be somebody who fits Model Railroader's mold.