Author Topic: New Version, PBS Newshour BNSF Sponsorship Commercial  (Read 266 times)

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C855B

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New Version, PBS Newshour BNSF Sponsorship Commercial
« on: March 03, 2021, 07:22:31 PM »
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For those who might have noticed in the past, oh, 10 years or so, BNSF is a sponsor of PBS Newshour, and once or twice a week their "commercial" consisting mostly of historic film clips leads the broadcast. To my surprise they have a new version as of this week. Some of the old footage is incorporated from the original montage, but there are new and different clips with a lot more railfan appeal.

The 30-second spot begins at 1:04 here: https://www.pbs.org/video/march-3-2021-pbs-newshour-full-episode-1614747601/

The brace of SD45s in predecessor paint at 1:12 especially got my attention.

dougnelson

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Re: New Version, PBS Newshour BNSF Sponsorship Commercial
« Reply #1 on: March 04, 2021, 03:18:21 PM »
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Yes, I noticed that yesterday and thought there were some nice shots.  My guess is the reason they re-worked their video was to remove the coal train in the earlier version.  Even the railroads are moving away from coal.  Part of their PR effort to have a modern image.
« Last Edit: March 04, 2021, 03:20:01 PM by dougnelson »

C855B

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Re: New Version, PBS Newshour BNSF Sponsorship Commercial
« Reply #2 on: March 04, 2021, 04:19:40 PM »
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You are absolutely right - the four or five clips of coal trains were removed. Interesting!

Here's the "old" version: https://www.ispot.tv/ad/wa8L/bnsf-railway-bnsf-anthem

MK

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Re: New Version, PBS Newshour BNSF Sponsorship Commercial
« Reply #3 on: March 04, 2021, 04:54:49 PM »
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Being more "green".  :)