It seems to me obvious that Dr. McCoy, who hates flying and thinks "Space is disease and danger wrapped in darkness and silence" is the crew's resident train nut and model railroader. Which provides you with the ideal marketing opportunity. Imagine Captain Kirk walking into the crew lounge to find Bones playing with the trains? For only $10,000,000 in product placement fees, you could make it happen and garner hundreds of thousands of dollars in new sales. OK, so there is a minor $9,000,000 flaw in that plan. Still, it would make all those Trekkie conventions that Jason goes to more productive, he would get an autographed picture of Leonard McCoy, and you would have 10 seconds of YouTube video that no other train manufacturer could match.
But (slightly more) seriously, I think this was a brilliant move on your part. Several of your competitors would have settled for painting it in ATSF Warbonnet, and then griping about how long they sat on the shelves.
