I think this is a good step into detailing models. Many people in the hobby never get past taking a car out of the box becouse they are afraid to mess up a $20 car. This prouduct eliminates the cutting and decaling many less experianced modelers are not yet comfortable with. After doing a few cars with these they may think, wow, that looks cool, I wonder if i can weather it myself or something along those lines. The cost is high for people who are used to doing everything themselves, but it isn't going to kill somone just starting out in the hobby.
Brandon