I am looking at the responses here and I agree with a lot of it. We do need a lot more SUV, vans and cars that the average 'Merican can afford. But this would also incluse the Crown Vic and Caprice, both of which are also used as police and fire vehicles.
Those that say we have too many police and fire vehicles all seem to be earlier era modelers. Let me tell you just how difficult it is to find a modern (i'm talking 1985+ here) cruiser. I would suggest your vision is a bit skewed. Keep in mind anything ever used as fleet vehicles was also used by many, many blue collar workers. There is no reason why CMW couldn't do a civilian version of the Vic, and cover ERYONE's interests with just one vehicle. Same goes for the Expedition, or Bronco etc.
The GM and Chrystler licenses are a lot cause at this point, so you are looking at Ford, International and maybe Toyota or Nissan (Mazda and Honda are also difficult to license from what I hear). Now I'm no import fan, but some Toyodas would be a great addition to the vehicle lineup.
With all due respect to Bobb, I also think they should do an auto transporter. a pre-painted, snap together kit would instantly mean sales of one or two bulk pack kits as well. The TrainCat kit is very nice, but not for the novice. Something they could build in 10 minutes (maybe even without glue) would be perfect.
One thing I think CMW looses out on is the laser-like focus Athearn has with their vehicle lineup. Athearn has been very sucessful milking all their tooling for all its worth. They also have set up clusters of vehicles to serve certain eras and locals. For instance, the Edmire Mack B & R trucks are based in Chicago, as well as three of their Fire apparatus. Boston has two fire engines and bus. If you focus on a location or era, they have a product portfolio for you. Very smart.
CMW has some RR specific vehicles, but all based in the 1950's, and NOTHING based on location. Say they have a International dump truck. Now it could be a nice model, but if it comes in green or red, I'm not interested. Now say that truck has MASS DOT on the side. Well that truck just found a home. In fact, I purchased both recent commuter buses just becasuse they are painted in "T" even though both are out of my era.
One more thing they need to do is fix the sloppy tooling on the chassis. Truck wheels stick out over a foot wider than they should. Buses with over a foot of clearence between the hubs and tires. Totally unacceptable.