True, `cause you guys don't learn of the project until about halfway through the timeline. The X58 was especially long because of all the new concept designs incorporated (coupler pockets), plus design modifications to have the model ride on BLMA A3 trucks instead of Atlas A3 trucks once I was given advance notice they were coming. If there are no new concepts, the whole process is about 15-18 months. For example, I've got two models in the works currently that will be announced fourth quarter, but the projects already have begun in the form of model design, procurement of OEM parts, establishing tooling/production schedules in China, etcetera. The timeline on these happen to be much shorter than 18 (or 24) months, but they still are 2013 products that already have started.