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Don't think PWRS would be doing these, they can not get an exclusive for the color schemes.
It appears that being mysterious is a good marketing tool.
Some group overseas set up this site for me to market to the non-model railroad, youth base (warning, not kid friendly): http://www.theweathering.com.
Just Maybe its PWRS with a msrp of $499?
Think about it... it must be BLI. Would Atlas, Kato or Athearn incorporate "groundbreaking" features? What would they be? Sound of some kind?