Decker 40' Meat Reefer

[CBQ Fan]

How long would this Micro-Trains car lasted in the real world in this paint scheme?

[Cajonpassfan]

The ICC banned billboard advertising on leased cars in 1934, railroads given three years I believe to repaint their cars. That would make it 1937?
Otto

[up1950s]

But this is a private car DeckerMeatsReeferX , DMRX


Red faced I found this " DMRX      GENERAL AMERICAN TRANSPORTATION CORP. (DECKER MEAT REFRIGERATOR LINE,      JOSEPH E. DECKER & SONS) "

[wcfn100]

The Decker cars were repainted in the late 30's into this scheme.



By that time Armour had taken over the operations and the reporting marks DMRX were gone by the early 40's.

Jason

[CBQ Fan]

The ICC banned billboard advertising on leased cars in 1934, railroads given three years I believe to repaint their cars. That would make it 1937?
Otto

So if the railroad owned the car and leased it to the shipping company the ban prevented the car from being painted in the shipping companies name.  If the car was owned by the shipper they could paint it however they wanted, and if the railroad owned the car they could paint it however they wanted for their own road as long as it was not a leasing customer............Do I have this right?

[Cajonpassfan]

As I understand it, the issue had to do with income from advertising which had the effect of defacto lower shipping rates, thus getting around regulated tariffs. Railroads and their other customers objected and the end result was all billboard advertising was eventually banned by the ICC. By the end of 1937 virtually all billboard reefers were gone. There's a ton of info on the Internet if you'd like more detailed explanation, but for modeling purposes, I believe this to be accurate.
Have fun, Otto K.